Zara Project

Product classification of Zara Most clothing are classified as an durable good as they are used up slowly, Clothing doesnt need to be disposed of after being worn once, entirely rather could be cleaned and reword until a tear within the seams or a stain kills it, or ultimately it goes out of style pic Product Lifecycle ascribable to the clothing industry is mainly backed behind by what is cool or hip to date, clothing often needs to refresh its look in order to attract customers to purchase the product Many clothing brands including Zara would refresh its new look to attract customers by refreshing its line of descent of clothing such as push out new garments that have a certain style that was popular at the time and this process of refreshing a line of clothing is never stopping Branding Zara uses an one brand discover everywhere concept No matter within which country it possess the name in Zara The brand Zara is recognized in over 1700 stores in 89 countriesPackaging Wi thin most clothing store like Zara, packaging is basically non-existent The overleap of packaging is due to the company wanting the customers to be able to feel the sensible used for the product and able to try it on If both the material and style is favourable to the customer, there is a higher chance of a transaction being made http//marketingmixx. com/marketing-plan-2/200-marketing-plan-of-zara. html http//www. slideshare. net/gunbal/zara-7936993 http//www. forbes. com/sites/lydiadishman/2012/03/23/the-strategic-retail-genius-behind-zara/ http//blogs. ubc. ca/conradchan/2011/09/16/zaras-marketing-strategy/